Frye / Wiles - A Creative Agency

Are you on Google?

Organic Google hits (non-sponsored links) are one of the most valuable forms of web traffic. It's in your best interest to learn how to make your website search optimized.

SEO Content Management

Develop a Keyword Strategy

Although this section is not nearly enough to properly discuss SEO (Search Engine Optimization) techniques, there are some basic important principles to know. To be competitive in the SEO market, you have to develop a strong keyword strategy. Developing a keyword strategy involves choosing specific keywords or phrases that users might search for, that relate you the business you are in. To be successful, your list should not be limited to one or two keywords, but somewhere between 4-10 core keywords, with a sub list of potentially hundreds of other keywords.

Beyond just choosing keywords to focus on with your website's content, the placement of the keywords, as well as the way in which you code your website will also be determinative of how your site will rank on search engines. This is of course, all done to increase your site's organic hits, sometimes referred to as natural returns. If you are able to rank highly with key search terms, you'll have improved traffic to your site without the cost of a paid ad campaign.

Fine Tuning Your Strategy

It can take some time to rank with search engines like Google and Yahoo, especially if you website is a new URL and not an existing website. Part of ranking well is accomplished by adjusting your search engine strategy over time to keep up with current market changes. Often, search engines will tweak or revamp how they rank websites, thus rendering previous ranking methods obsolete. A good SEO company will monitor both your Google ranking for keyword phrases, and track the conversion value of various other keywords. Although this can be costly and time consuming, doing this will inevitably be an invaluable resource for your online business.