Frye / Wiles - A Creative Agency

Attracting Users

The value of your website is based on web traffic. If no one knows about your site, no one will use it. Pretty simple, eh?

Market Website

Advertise Your URL Everywhere

How do you begin to generate traffic to your spiffy new or redesigned website? Well, firstly, let people know you have a new website. Start with the easy stuff; put your website URL address on all of your business and marketing collateral. This includes business cards, flyer's, brochures, signage, e-mail signatures, and anywhere else that might reach your desired audience. Even if people don't remember the exact web address, they will remember that you have a website and a quick search on Google can take care of the rest.

Online Marketing

There are many ways to market your website online. There are some relatively inexpensive ways (see SEO Management) however, most online advertising costs money, much like traditional off-line advertising campaigns. Pay-Per-Click programs such as Adwords in which you bid on search engine keywords are one of the most common forms of online advertising. Another way is to purchase banner ads, which is essentially buying advertising space on other websites for a set period of time. Online advertising prices for each of these ad methods can very depending on site traffic and the target demographic of the users.