About the Client

Riverside Plaza is a burgeoning new shopping center located in the heart of Riverside, California. With a plethora of visitors and popular retail outlets, Riverside Plaza has become one of the most viable commercial centers in the Inland Empire. In additional to retail, the Plaza has many fine dining restaurants and a state of the art multiplex for moviegoers. This is made all the more impressive considering that Riverside Plaza was erected out of an old shopping center in a blighted area. What was old is now new again, as the Plaza is attracting key shoppers from all over as well as bringing class and great shopping to Riverside.

Several years ago, Riverside Plaza hired Frye / Wiles to come up with a new corporate identity to reflect the aging shopping center's massive renovation. Since that time, we have provided for their monthly design and print needs and have also developed a content managed website and a television commercial for the new Plaza shopping center. By implementing warm earth tones and palm trees, Frye / Wiles brought about a familiar yet contemporary feeling to the Plaza that has been welcomed by local residents and area visitors alike. With our continued involvement, Riverside Plaza has seen dramatic results in both visitor patronage as well as with their overall brand reputation.