About the Client

Product marketing on the web is an interesting field - how you market your product on the web depends a lot on how you market the product in the real world. If you are relying on the web to build word of mouth, a good, SEO-friendly site coupled with a Search and Web Marketing campaign works great. However, sometimes that approach doesn't fit the brand.

In order to market PRVCY Premium, the new high-end line from Privacy Wear, a different approach was taken. PW reached into their vast network of boutiques, fashion magazines and celebrity connections to start building word of mouth. To complement this exclusive approach, Frye / Wiles worked with them to develop a classy, sophisticated and very interactive Full-Browser Flash website.

What Flash lacks in searchability it makes up for in the ability to tell a story. In the case of PRVCY Premium, we needed to reinforce the idea that sexy, sophisticated, beautiful people wear PRVCY Premium jeans. The subtle actionscripted animation on the site complements the bourgeois imagery to create a lasting impression on the user.