About the Client

Privacy Wear is a fast growing urban clothing company inspired by the cause to find a cure for breast cancer. They feature the latest in high quality fashion trends with both Men's and Women's clothing available. Everything from denim pants, jackets, shirts, sweatshirts, hats, shoes, handbags, and other accessories are offered online on their website as well as at select retailers around the country. The best part is that a percentage of all their sales go towards breast cancer research and education.

In an effort to broaden their marketability and strengthen their brand awareness, they turned to Frye / Wiles to develop a new, award-winning website.

Additionally, we developed a custom web store from the ground up to facilitate their continually expanding online business. The web store required a fully customizable administration section as well as robust functionality to effectively manage the high volume of online orders. We continue to provide online support as well as key updates of the Privacy Wear web store to ensure that their online business continues to flourish. Privacy Wear's new website and ecommerce solution solidifies their branding as a purpose driven company and streamlines their business model.