About the Client

For years, Merch.com has been a mainstay in the music business. As the official webstore of such names as Nine Inch Nails, Gwen Stefani, The Offspring, No Doubt and Social Distortion. However, they were finding themselves in a bit of a rut - how can you get customers to buy product for more than one band? How can you get more people to the site, and get them to stay longer? How long are they staying, anyway?

These are the kinds of questions we love to answer. So we came up with a concept - approach the webstore with merchandising in mind (duh...). Get as much product in front of people as possible. Track exactly what they are doing. Make adjustments. Rinse. Repeat.

Beyond simple user interaction and statistics analysis, Frye / Wiles has tackled a number of other problems with Merch. Working within their legacy webstore framework, we brought some more modern functionality into the shopping experience (such as related products in the cart). We also went through and systematically search optimised their site, both on the code level and on the product level. We've improved conversion, usability, and user interface. We came up with a new brand. We've linked their various products categories together in a more systematic, results-oriented way. Basically, they got the kitchen sink. The kitchen sink of profit.