About the Client

KPI Ultrasound is a worldwide wholesaler and distributor of high-end medical equipment. In addition to new equipment, KPI also sells demo and reconditioned equipment for medical offices looking for less expensive ultrasound machines but who still want to maintain the latest in technological advances. With customers in over 50 countries, KPI offers machinery from a number of well-known brands such as Phillips, GE, Toshiba, Siemens, and Mindray. From these vendors they sell various types of ultrasound systems such as portable, 3D/4D, traditional systems, and modern ultrasound systems. KPI Ultrasound is committed to customer satisfaction and every order includes quipment inspection, refurbishment, and installation.

KPI came to Frye / Wiles looking to bring their brand into this century. This included a complete brand package, a number of marketing materials, and a complete redesign and redevelopment of their current website.

In addition to cleaning up the look of their site and reorganizing all of their content, we built the entire website to be search engine compatible. Through our search engine optimization service, KPI was able to immediately improve their page ranking for the keywords they wanted to focus on, and as a result their sales have increased significantly. We focused greatly on how their website would rank among the other ultrasound related websites, which was a challenge considering how surprisingly competitive those search terms are. With a newly developed website and proper SEO practices implemented, KPI Ultrasound is attracting more business and is able to deliver information to a greater number of viewers.