About the Client

Gurrlie Girl is a faith-based fashion company that primary sells women's jewelry and other fashion accessories. They employ fashion consultants to schedule fashion shows around the country as a way to introduce their scripture engraved jewelry.

We have worked with Gurrlie Girl on several aspects of their overall corporate identity including the enhancement of their established brand for their online and printed materials. For the Gurrlie Girl website, we used bright and vibrant colors to represent a sense of fun and fashion on each page.

Gurrlie Girl is a good example of how we approach working for our clients - the Frye / Wiles team is a very different group of people than the Gurrlie Girl target demographic.

That means thinking about all projects in terms of what appeals to their target market, not necessarily what will sell to us. This is the core philosophy behind all our client work.

Frye / Wiles has been with Gurrlie Girl since the very beginning. Over the years, we've helped them build their brand, many diverse projects as their annual catalog, two iterations of their web presence, training materials, and general brand development. We're proud to say we've had a hand in their exponential growth over the past few years.