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Rob Frye

Creative Direction, Project Management, Web Design, Web Development, Human Interface Design, Corporate Identity

I guess at Frye / Wiles, I'm sort of the jack-of-all-trades. My primary duties are creative direction and project management, but we're all a big team in this office, which means that on any given day I may be doing layout, fixing servers, meeting with clients, wrangling CSS, or writing proposals. I'm notorious for working on other people's computers for extended periods of time.

I built my first website, and started playing with Photoshop and Illustrator, on a PowerMac 6100 (overclocked, of course!), sometime in the mid-90's. I started out my college life in Computer Science, but quickly realized that I am much more interested in human interaction and perception, design and the effects of design, and what that means for business, and transfered to Graphic Design. After graduation from California State University, San Bernardino in 2001 with a degree in Graphic Design, I went to work in a corporate design office. A few years of that was enough, and I left to start the beginnings of Frye / Wiles in late 2004.

I'm definitely an outdoorsy kind of person. At work, that manifests itself as me irritating my employees by always opening the windows (humans need light to live!). On weekends, evenings, and occasionally mornings, I'm to be found hiking in the local mountains or hills, with my wonderful girlfriend Suzi in tow. I love cars, especially Japanese sports cars, and am a regular at weekend track day events in California. On a daily basis, however, I'm trying to remove myself from the oil economy and do my part for the environment by biking to work. I'm a certified Japanophile, a hopeless romantic about Seattle, a movie buff, and an avid reader when given the chance.