Frye / Wiles Services
SEO - Search Engine Optimization
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Search Engine Optimization Strategies
Search engine optimization, or SEO, is a carefully planned online marketing campaign designed to increase traffic to your website. SEO is comprised of three main components. First, market research must be done to determine the competition, and what keywords and content would work best for your company. Second, sites are structured so that content is not buried and can be easily accessed. Third, the HTML is constructed semantically correct, which simply means that the key points in your content are given different weight depending on their relevance. However, SEO is not a one-time shot. Content must be frequently updated to maintain high search rankings.
SEO is also not an exact science, but Frye / Wiles has seen very encouraging results of traffic increases up to 500% for some clients. Every site that we construct is built with SEO in mind so that out clients' projects get as much exposure and traffic as possible.
Additionally, we offer more in-depth search optimization as a service seperate from web development. This is usually a three to six month process, involving all aspects of search optimization, data collection and analysis, copywriting, keyword development, and content enrichment. This service is not cheap, but has often been shown to exponentially increase sales, and often pays for itself in a matter of weeks.