Copywriting

Copywriting Content for the Web

Having the right copy, or textual content, on your marketing materials, be they brochures or websites, is paramount when communicating to your target audience. Copywriting is a two-step process that begins with a client providing as much information as possible about the message they want to convey to their readers. Frye / Wiles then takes that information, researches current trends and competition, and from all of this crafts effective marketing content.

Copywriting is especially important when optimizing a website for search engines (SEO). The development of targeted keywords and phrases specific to your business, and their correct implementation can greatly increase your website's chances of ranking higher in various search engines. Frye / Wiles employs several experienced copywriters that have provided copywriting services to many of our clients.